Why have rural consumers lost faith in the ability of Government Primary Healthcare centers to deliver? Is it because of the rampant pressure of commercial marketing of healthcare specialists and multi-specialty facilities in small towns? Is it because of the shortage of doctors at PHCs? Let’s face it, consumers are confused about what works for them. They run to advertised (visiting) specialists and spend thousands of rupees on needless medical care. Now if we add Digital delivery of Primary Health Care into the mix of services available, how do we transform behavior? How do we make people walk into faceless digital clinics, and get quality primary care which effectively reduces their need for specialists? A stitch in time saves nine. How do we drive home the message? Take a look.